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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
In this dissertation, I examine how a particular mode of thinking has come about—that is, how an increasingly number of sport management scholars have conceived of sport-based inter-/trans-actions as "consumption" and those who engage...
This past year (2022) marked the 50th Anniversary of Title IX of the 1972 Education Amendments, which prohibits sex-based discrimination in any school or any other education program that receives federal funding (Hextrum and Sethi, 2022)...
Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have focused on maintaining or attracting spectators utilizing various promotion...
The purpose of this research was to examine the differences in the organizational structure of Sports Commissions in the United States of America. This study also examined Sports Commissions according to general organizational...
Exploring the alternative assessments techniques used by physical educators and what motivates them to use them is the thrust of this study. The review of literature provides evidence that the majority of physical education teachers use...
In this paper I explore the possibilities of community through sport in the context of soccer in Kansas City. Drawing from the conceptualizations of community in Esposito’s oeuvre and utilizing the ontological framework of Deleuze and...
The purpose of this study was to identify college choice factors that are most important in track-and-field student athletes' choice to attend a HBCU. This study employed a three-fold approach: a) to expand research on track-and-field...
Investigations on retention and graduation often focus on the overall issue of student persistence. Research has identified two variables that consistently predict persistence: the student's ability to integrate academically and socially...
Consumer goodwill is one of the unique effects differentiating sponsorship from other marketing activities (Meenaghan, 2001a; 2001b). While other marketing communications tend to be labeled as selfish (Meenaghan, 2001a; 2001b), designed...
On March 11, 2011, the Northeastern Area (Tohoku) of Japan experienced the largest earthquake and tsunami ever recorded in this area. Following the disasters, professional sports organizations conducted disaster relief efforts by hosting...
Recently, cities that bid for hosting the Olympic Games have withdrawn due to public referendums and lack of political support. Although the International Olympic Committee’s (IOC) efforts to underline the importance of the Olympic...
How do sport consumption activities (i.e., sport participation, sport spectating, and sport media viewing) affect the subjective well-being (or happiness) of sport consumers? To fulfill the ethical creed of sport marketers and to...
A multitude of studies have examined key factors influencing college or university selection by student-athletes. Much less attention, however, has been given to the roles of athletic recruiters and how their qualities and...
Interviews conducted with teachers and students suggest that girls may accumulate more physical activity receiving physical education class separate from boys. Few studies have actually measured student's physical activity levels in...
In 2018 we continue to live in a divisive society, including divisions across racial and gender boundaries and among those with different sexual orientations. Athletes today, partially as a result of the pervasiveness of social media, ...
Physical education teachers have been encouraged to do their part to increase students' moderate to vigorous physical activity (MVPA) while participating in physical education classes to help fight the obesity epidemic. Research...
Daily fantasy sports games have recently emerged as one of the fastest growing segments associated with the sports industry. While traditional fantasy sports have long been associated with sport consumption, daily fantasy sports allow...
The present study examined the influences of instructions that directed the learner's attention to either an internal focus or external focus on the performance and learning of a dynamic balance task. The instructions given were related...
A commitment is the "pledging or binding of an individual to behavioral acts" (Kiesler & Sakumura, 1966, p.349). Commitment has been examined across many academic areas such as Psychology (Michael, 2021), Sociology (Kemper, 2012), and...
Over the past 25 years, the relationship between professional sports leagues and broadcast networks has employed a traditional rights fee model. This model involves a guaranteed upfront payment from the networks to the leagues. Over the...
Given the impressive growth and soaring popularity of watching live sporting events, sport organizations continue to search for ways to maintain or even improve this trend. Indeed, one significant and increasingly advocated approach-...
The purpose of the research was to elaborate on the relationship between sport national team identity and national identity. The relationship has been documented anecdotally and in other areas of study, most notably in sport sociology ...
Sport management researchers have not studied sport markets, despite their importance to the discipline. In this dissertation, I report on two ethnographic case studies where I worked with new sport organizations to design and conduct...
The purpose of this study was to advance our understanding of the influence of subculture on building awareness of a product and ultimately a stronger connection to a product, in particular sports teams. The research questions examined...
Billions of people have been impacted by the COVID-19 pandemic since we initially became aware of its existence in December 2019. Studies have been done since the emergence of the COVID-19 virus to assess its effect on people (e.g., Duan...
Sport organizations rely on volunteers to accomplish their missions. Volunteers are a finite resource whose supply may not keep up with the ever increasing demand (Bussell & Forbes, 2002; Cuskelly, 2004). The number of organizations...
For decades, sport consumer behavior scholars have been interested in understanding individuals' psychological connection to sport teams. Through their efforts--including the development of concepts such as team identification--scholars...
Consumer behavior researchers have found that satisfaction is a key predictor of repeat purchase, positive word-of-mouth, loyalty, and ultimately profitability of a firm. While researchers have worked to better understand the...
Water is a natural resource with which the Global North is familiar with, but unfamiliar - conscious of its importance, but unconscious of its complexity. People with access to clean water know that they receive water in their hands or...
In this thesis, I will examine how activist athletes, particularly Naomi Osaka, construct their self-identity within social media. In Osaka's case, I will explore how Naomi Osaka's identities as black and a woman interact with her...
Spectator attendance is a popular topic in the sport management literature. However, the primary focus of work done in this area has been examining professional sports, with collegiate sports lagging far behind. The impetus behind the...
Masculine Hegemony in March Madness?: A Textual Analysis of the Gendered Language Used by Newspaper and Online Sportswriters Covering NCAA Women's and Men's Basketball Tournaments
The primary goal of this textual analysis was to examine narratives and descriptors sportswriters used when covering the NCAA Division I women's and men's basketball tournaments (March Madness). Drawing principally from a masculine...
The purpose of this study was to identify current collective bargaining issues facing the Korea Baseball Organization (KBO) and, further, to examine these same issues in Major League Baseball (MLB). In order to help the KBO plan for the...
To date, no research has examined female Masters Divers' motivation to participate in diving or how body image affects them. Through ethnographic experience and interviews with nineteen female Masters divers, this project aimed to...
When attending or watching sporting events, amateur or professional, people are exposed to a variety of advertising. People form attitudes toward advertising that influence their decision making processes to purchase a particular...
The purposes of this study were: (1) to identify the delineation of organizational centrality among NCAA Division I athletic departments, to determine the extent to which centrality as defined by Grusky Theory of Formal Structure (1963)...
The purpose of this study was to examine Senior Woman Administrators (SWAs) perception of organizational commitment. Three types of organizational commitment were surveyed: affective, normative, and continuance commitment. This study was...
In this dissertation, I am chiefly interested in the educational experiences of black collegiate athletes. Throughout the project I build upon previous research investigating the macro-, meso-, and micro-level challenges of United States...
The purposes of the study are to propose a conceptual model for the internalization of a sport team through sport video gaming, to examine the relationship between motives to play sport video games and a sport identity, to examine the...
The purpose of the current study was to report the current risk management practices of NCAA Division I-A football stadiums in relation to Ammon's (2001) D.I.M. Process. Along with this exploratory and descriptive investigation of...
Mental health is not a new topic in the realm of sport. Despite the fact that the number of student athletes speaking out about the struggles has increased, the National Collegiate Athletic Association (NCAA) has yet to codify...
The dawning of the "Communication Age" (Lull, 2002), which is the efficient transmission of digitized bits and bytes and also the significance of the entire communication process for 'real people, ' stimulates two questions: is modern...
Sports have become more than just games played for entertainment. What was once a distraction to watch and enjoy has become not only an inspiration and motivation for individuals but a representation of countries and different groups of...
The purpose of this study was to assess predictors of employee counterproductive work behavior (CWB) in six Major League Baseball (MLB) organizations. The effects of two individual variables (negative affectivity and positive affectivity...
Price fairness is defined as the psychological judgment of the price as reasonable, just, and acceptable (Bolton, Warlop, & Alba, 2003; Maxwell, 2002; Xia, Monroe, & Cox, 2004). Although it has been investigated in various service...
Over the last several decades, sport management and sport marketing scholars have studied individuals' psychological connection to sport objects. One of the prominent theories emerging from these efforts is the Psychological Continuum...
The purpose of this study was to explore and determine relevant college choice factors among undergraduate Sport Management students, along with collecting specific demographic information from the respondents. Since little was known...
Attendance at sporting events remains a vital part of sporting contests, as spectators have been shown to have a significant impact upon the atmosphere of an event (Uhrich & Benkenstein, 2012). As more attractive options for consuming...
There was a time when the most powerful organizations were those linked to religion. Then that power shifted toward governmental institutions. Today, some of the most powerful entities are businesses (Cohen & Greenfield, 1997), but with...
With increasing attention being given to corporate social responsibility (CSR) by scholars, it has become apparent that the focus has been somewhat one sided in nature, with the bulk of attention going to the corporate motives, processes...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
