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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
This study investigated the 'immediate aesthetic impression' method of quantifying the perception of attractiveness of several website designs. This study replicates and expands an existing line of research that investigates a method of...
This study was aimed at examining the relationships between culture and brand loyalty across culturally diverse groups in America. Two cultural dimensions were examined: Individualism vs. Collectivism and Masculinity vs. Femininity. The...
A content analysis examined offensive language spoken on popular morning radio programs on the five highest-rated radio stations offering live-streaming audio over the Internet in the top ten U.S. markets. While concerns over indecency...
Detractors of the current lyrical content of Hip Hop music claim it has devolved to the proliferation of the gangsta image as the defacto voice of contemporary Hip Hop culture. However, the factors that influenced the evolution of rap...
Relationship marketing practices have become ubiquitous in the consumer domain and their effects on various consumer behaviors are well documented. At the same time, branding strategies are widely utilized as well and their effect on...
Information Communication Technologies (ICTs) have played a significant role in development and have contributed to radical changes in some parts of the world in the past three decades or longer. At the same time, there are parts of the...
The present study examined tongue strength and speech characteristics in six individuals with Parkinson disease across two sessions of approximately 20 months. The Iowa Oral Performance Instrument was used to measure tongue strength. In...
In understanding why people enjoy media content, disposition-based theories of media enjoyment have shown to be practical and helpful guides for researchers (Raney, 2004). In broader terms, this theoretical framework posits that...
The investigators of this study set out to determine if extended Reaction Time (RT) in people with Parkinson disease is due to impairments in the ability to initiate and execute motor movements, a deficit in cognitive processing function...
The purpose of this paper is to investigate the critical role of communication in the services industry. By conducting two comprehensive studies, the effects of communication quality in services can be assessed. In the first study, ...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.