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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Over the past 25 years, the relationship between professional sports leagues and broadcast networks has employed a traditional rights fee model. This model involves a guaranteed upfront payment from the networks to the leagues. Over the...
Masculine Hegemony in March Madness?: A Textual Analysis of the Gendered Language Used by Newspaper and Online Sportswriters Covering NCAA Women's and Men's Basketball Tournaments
The primary goal of this textual analysis was to examine narratives and descriptors sportswriters used when covering the NCAA Division I women's and men's basketball tournaments (March Madness). Drawing principally from a masculine...
The purpose of this study was to examine Senior Woman Administrators (SWAs) perception of organizational commitment. Three types of organizational commitment were surveyed: affective, normative, and continuance commitment. This study was...
The dissertation had two major research purposes. The first purpose was to explore what values may be associated with spectator sports. This purpose was completed by using qualitative inquiry and conducting a review of literature. The...
Successful volunteer management is essential to the effective functioning of sport organizations because the organizations and events could not be sustained without the support of volunteers (Cuskelly, McIntyre, & Boag, 1998). In order...
According to Bhat and Reedy (1998), consumers' essential needs can be categorized as either symbolic or functional. The self-concept/product-image congruity model is based on the premise that consumers try to satisfy symbolic needs as...
The purpose of this study was to survey female basketball student-athletes, participating in Atlantic Coast Conference (ACC) member institutions, in order to determine their academic, collegiate athletic, and career athletic motivation...
Factors associated with attendance at sporting events has been well documented in recent literature. Numerous studies have been conducted in college and professional sports, yet little work to date has examined factors associated with...
The intent of this study was to investigate the goal orientations of non-revenue producing team student-athletes and the potential correlation to sport morality levels. Student-athletes (SA's) (male n=114, female n=118) from a...
The role of customers in service production has been increased in our society. Sport participants also play a significant role in service delivery (Chelladurai & Chang, 2000; Ko & Pastore, 2005). Groth (2005) introduced customer...
The foundations laid by democracy engrained in society a responsibility to help fellow citizens. As observed by De Tocqueville in 1831, by dint of working for one's fellow citizens, the habit and taste for serving them is at length...
Sports marketing programs yielding significant economic benefits have been in place for a number of years at National Collegiate Athletic Association Division I institutions, in professional sports venues, and in community development...
Celebrity endorsement is a popular strategy in advertising. Marketers have spent millions of dollars on contracts with celebrity endorsers. To evaluate the effects of celebrity endorsement, researchers have examined consumers'...
Water-related events are the most popular all year around activities in Taiwan. Aquatic facilities deliver value to users and the community when they are well planned and designed, and meet the public's expectations for health and safety...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
