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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have focused on maintaining or attracting spectators utilizing various promotion...
How do sport consumption activities (i.e., sport participation, sport spectating, and sport media viewing) affect the subjective well-being (or happiness) of sport consumers? To fulfill the ethical creed of sport marketers and to...
Taekwondo (TKD) is a popular form of martial arts. The number of TKD academies has increased in the U. S., and there is intense competition among the academies. To compete in a challenging environment, a marketing mix is recognized as a...
The motives of volunteers provide an important key to understanding an individual's decision to become involved in volunteering (Kim, Zhang, & Connaughton, 2010). One challenge sporting event managers face is that community sport...
This study provides an exploratory study of student-athletes and their self-reported social well-being. Specifically, this study measures the satisfaction and social well-being of student-athletes when it comes to athletic department...
In this dissertation, I developed a measure of sports team reputation. The reputation construct is one that has been the subject of decades of scholarly focus in the broader management field, but has been comparatively neglected by sport...
A review of sport media on any given day seemingly includes news about an athlete involved in some type of questionable behavior, or what is likely referred to as a "scandal." For example, consider the numerous stories published about...
In this dissertation, I compare three case study-based analyses of collaborative governance arrangements between municipal government parks and recreation departments and civil-sector disc golf associations. I utilize theories of...
As a central component of the sports industry, athletes are now playing roles far beyond what they do on the field of play, including making contributions to society as philanthropists. Many professional athletes from around the world...
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