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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained...
The purpose of this study is to further explore the relationship of media exposure to body dissatisfaction and eating disturbance by examining the mediating effects of pressures and internalization as well as the moderating effects of...
This dissertation study is a baseline investigation into Iraqi insurgents' use of YouTube as a strategic communication tool. The study utilized a content analysis of videos from October 28, 2008 to December 1, 2008 for the search term ...
A content analysis examined offensive language spoken on popular morning radio programs on the five highest-rated radio stations offering live-streaming audio over the Internet in the top ten U.S. markets. While concerns over indecency...
This study intended to extract factors that could be successfully used to increase purchase intent. Moreover, this study attempted to increase existing knowledge in marketing of sportswear. This study's main focus was to test which...
This study examines the effects of fear appeal advertising on attitude and behavioral intention. It contributes new information to the theoretical literature pertaining to fear appeals in general and specifically to the use of fear...
This study explored university students' information seeking behaviors related to prescription medication (PM) information. Specifically, it examined the different sources students use for PM information, their use and perceptions of...
This paper examined the users and marketing efficacy of MP3 music blogs. MP3 blogs are a specific type of blog that feature posts about musicians and have sample MP3s available for download. This study found that artists looking to gain...
This dissertation explored HIV-related information seeking among residential university students in three Caribbean countries. The study was one of the first to investigate this phenomenon in the English-speaking Caribbean within the...
This dissertation examines coercion in its relationship to persuasion and conflict resolution and prevention. Building on the analysis of coercion by Alan Wertheimer, this dissertation offers a new conceptualization of coercion as a...
The goal of the current research was to understand smartphone game consumption through examining gamer's characteristics and motivations. Drawing from the uses and gratifications perspective, this study investigated how motivations for...
This study analyzed varying factors affecting college student's graduation intentions. To predict intention, an Elaborated Theory of Planned Behavior model was used to study the effects of attitude, normative, normative communication, ...
This dissertation is an exploratory examination of audience member use of new media technologies found on the NPR Web site, NPR.org. Data was gathered through the use of an online survey that was answered by individuals who belong to...
Effects of Absolute and Comparative Risk Information on Self-Evaluation, Affective Responses, and Behavioral Intentions of Precautionary Actions Against Skin Cancer
The fact that skin cancer is relatively prevalent, preventable and often curable represents a special opportunity for health communication and health campaign interventions. A key feature of health communication aimed at preventing skin...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
