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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
With the rapid development of social media in the last decade, consumers are able to share their purchase and use experiences online with other users (Henning-Thurau, Gwinner, Walsh, & Gremler, 2004). Research about the significance of...
This research aims to synthesize the psychological distance on social media marketing of luxury brands. At the same time, this study sheds light on consumers’ online engagement behavior on social media brand pages, so that managerial...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.