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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have focused on maintaining or attracting spectators utilizing various promotion...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
