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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The "Influential Relationship": Understanding Source Factors among Social Media Fashion Influencers and Impacts on Consumers' Attitudes and Behavioral Intentions
The growth of social media has created a new type of celebrity, referred to as social media influencers (SMI) (Appel, Grewal, Hadi, Stephen, 2020), and a new endorsement technique known as influencer marketing (Brown, Hayes, 2008)....
Social media have altered various aspects of society, including identity management, collective action, and civic engagement. One of the more recent social media to enter the scene is Snapchat, an application that allows users to create...
People's responses to environmental messages in IMAX nature documentaries Everest, Bears, and Aliens of the Deep were examined. Two processes were involved in their reactions that included media literacy and personal experience. Based...
The purposes of this study were to examine the role of interactivity within video games on the emotion change process, and the association among enjoyment, arousal, involvement and emotion change. The researcher predicted that highly...
Reality-based television programming has become a dominant force in television over the past seven years and a staple of most networks' primetime lineups. This relatively quick change in the television landscape and the sudden increase...
Global politics is a complex game, particularly when conflict dominates the relationship between countries. South Asia is no different as both India and Pakistan have fought four wars since achieving independence from the British in 1947...
Florida Agricultural and Mechanical University (FAMU) student Patricia Stephens sat down at the Woolworth's lunch counter on Monroe Street in Tallahassee, Florida on Saturday February 20, 1960 and attempted to order food. When she and a...
This study examined relationships among sad affective states, individual differences, and sad/serious drama preference. Specifically, it was predicted that self-rumination and self-reflection as individual traits would be positively or...
The purposes of the study were to examine the potential of video games as mood changing tools, and to compare the effects of interactive media to mood and enjoyment with those of traditional media. Mood management theory was employed as...
This study examines the effects of fear appeal advertising on attitude and behavioral intention. It contributes new information to the theoretical literature pertaining to fear appeals in general and specifically to the use of fear...
This study explored university students' information seeking behaviors related to prescription medication (PM) information. Specifically, it examined the different sources students use for PM information, their use and perceptions of...
Detractors of the current lyrical content of Hip Hop music claim it has devolved to the proliferation of the gangsta image as the defacto voice of contemporary Hip Hop culture. However, the factors that influenced the evolution of rap...
Company Benefits and Social Benefits: Exploring Strategies for Multinational Consumer Goods Companies to Implement Mutually Beneficial Social Marketing Programs
The aim of this thesis was to present social marketing to multinational consumer goods companies as a concept that, unlike commercial marketing, not only benefits the company but also benefits society. Through in-depth interviews and...
This dissertation traces the discursive and political history of abortion and concludes "abortion" is an ideograph, a term coined by Michael Calvin McGee to describe an ultimate term or slogan representing an ideology and acts as a...
The system of intellectual property is based on the fundamental proposition that creativity beneficial to the whole of society is best achieved through a limited monopoly grant for the creator. The modern U.S. copyright regime, however, ...
The natural systems that humans value and upon which we depend are under pressure. Yet too often humans appear trapped in denial, continuing to engage in harmful and unsustainable practices. Capitalism's necessary components of...
Children with phonological impairment (PI) are at increased risk for reading and spelling difficulties. To date, research has focused primarily on the phonological awareness abilities of children with PI as means of examining factors...
This dissertation investigates the use of observational learning enhanced health instruction to mitigate problems of low language competency among learners. Low language competency can cause improper comprehension of medical instruction...
This dissertation is a descriptive case study of information security governance in higher education institutions. It is a qualitative study that describes, through institutional theoretical constructs, the information security...
In the fall of 1999, a coalition, including the National Association for the Advancement of Colored People (NAACP), the National Latino Media Council (NLMC), American Indians in Film & Television, and the National Asian-Pacific Media...
Ever since professional wrestling made the transition from sport to spectacle, stereotypes have played a role in the show, traditionally as a narrative device that divides the wrestling world into heels (villains) and faces (heroes). In...
This study examined some of the most commonly cited factors that affect the reforms of broadcast policies governing developing countries' broadcast media, and how these factors influence the establishment of Taiwan's cultural sphere. The...
The present study is an ethnographic analysis of the communication of organizational identity in an outlaw motorcycle club. Two goals direct the present study. The first is to present a brief history of outlaw motorcycle clubs that...
Prior to selecting a YouTube video, users encounter video previews (i.e., thumbnail images) and heuristic cues (i.e., number of views, likes, date of period), which may influence their selection of a YouTube video over other potential...
Early intervention (EI) service providers are struggling to collaborate with caregivers in the families' everyday routines. To help EI providers learn ways they can work with caregivers, this study defined and measured eleven types of...
Most of the existing studies on female athletes' representation fall under the premise of longitudinal research and focus on how the representation of female athletes has evolved throughout the years. Further on, they explore how this...
This study investigates the stereotypic ways in which superheroes and superheroines are portrayed in children's animated programs. Previous studies have concluded that both animated males and females are presented in traditional sex-role...
This study examined the effect of anthropomorphism in marketing for new luxury brands and its influence on consumer attitudes and behaviors, with a specific focus on brand recall, attitudes toward the ad, attitude toward the brand, and...
Use of increased lingual pressure while swallowing has been proposed to improve swallow function. However, there are few studies, even in healthy individuals, that address this issue. Furthermore, even less is known about the role of...
COVID-19, since its onset in December 2019, has not only sent a health shockwave to the world but has also disrupted the global economy. The unprecedented hit has been suffered majorly by the luxury industry as well. Just like for...
Shocking advertising strategies are used by for-profit and nonprofit organizations to catch consumers’ attention, yet the literature has not reached a consensus on its effectiveness in terms of intention to behave. In addition, there is...
Consumers' search for information on the Internet is predicted to become the most popular activity associated with commerce on the Internet. Recent studies have revealed a growing number of car buyers who research their automotive...
This study investigated the visual attention characteristics in 125 children between 18 and 24 months of age: 50 with autism spectrum disorders (ASD), 25 with developmental delays (DD), and 50 with typical development (TD). Systematic...
In extending the theories of opinion leadership and seeking to the online environment, this study sought to explore whether the established theories for the offline environment would also help us understand opinion leadership in the...
This thesis explores the Mississippi Freedom Democratic Party's 1965 Challenge to the legitimacy of that state's Congressional Delegation. It examines that Challenge as a rhetorical act and places it in the context of the broader Civil...
Every year, millions of Americans get sick from foodborne illness and it is estimated half of all reported instances occur at restaurants. To protect the public, regulators are encouraged to conduct restaurant inspections and disclose...
The purpose of this study was to investigate the effects of information technology on organizational communication specifically in a selected health organization by finding out how the decisions to adopt a technology is made and what...
ABSTRACT James Cameron's Titanic was a monumental blockbuster when it was released in the late nineties, its story placing themes of class, gender, and tradition at the forefront. It tells the story of a first class woman who finds love...
Successful project management plays an important role in contemporary business. To accomplish successful project delivery, a project manager has to do more than simply work within predefined project management constructs and techniques....
The goal of this dissertation is to explore Online News Association’s history, how it is situated within the nonprofit journalism association world in the United States, and explore major ONA initiatives including the role it has played...
Adolescent smoking and tobacco use has been linked to a variety of adverse and long-term health consequences, and thus represents a behavior that is an important target of a large number of past and current health communications...
The mobile game industry is one of the fastest-growing industries nowadays. More and more mobile game developers adopted the freemium strategy, which means the monetization of the game solely relies on in-game ads and in-game purchases....
Veganism is a growing dietary trend in the U.S. and scientific evidence is showing that it may be necessary for more people to make the lifestyle change in the near future. However, previous research shows predominantly negative...
This dissertation is positioned within the area of positive media psychology and embarks on an in-depth exploration of self-reflection in eudaimonic entertainment experiences. The dissertation project is structured into three studies...
This dissertation uses critical discourse analysis to conduct an examination of the reality television program Queer Eye. Queer Eye is a makeover show and each of the five main characters --Ted Allen, Kyan Douglass, Thom Filicia, Carson...
Relationship marketing practices have become ubiquitous in the consumer domain and their effects on various consumer behaviors are well documented. At the same time, branding strategies are widely utilized as well and their effect on...
This dissertation is an exploration of how Hispanic women of different levels of acculturation communicate their individual, social and cultural identities through clothing and appearance. The purpose of this study is to help understand...
This thesis sought to examine the way people process morality-related issues while playing digital games, and to offer a possible explanation of how people are able to enjoy doing things in digital games that they would find morally...
Information Communication Technologies (ICTs) have played a significant role in development and have contributed to radical changes in some parts of the world in the past three decades or longer. At the same time, there are parts of the...
As social media have become a ubiquitous part of our daily life, questions remained to be answered by scholars who study social movements and new communication technology. This dissertation explores the role and impact of Facebook as it...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
