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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
This dissertation provides an exploration into the intricate relationship between the emotional volatility extant during spectator sport consumption and consumer memory for marketing stimuli. Emotional activity is measured across two...
The contribution of the professional sports stadium to the American city has long been debated by team owners, elected officials, scholars, activists, fans, sportswriters, and ordinary citizens. This debate intensifies whenever the...
The purpose of this study was twofold: (1) to measure the degree to which Florida High School athletic directors utilize risk management within their athletic program and (2) to determine whether selected demographic factors (i. e....
The term "football school" has been disseminated in some manner or another in the popular press, by scholars, and by colleges for the past century. This label is shared and understood at a certain cultural level but research has yet to...
Celebrity endorsement is a popular strategy in advertising. Marketers have spent millions of dollars on contracts with celebrity endorsers. To evaluate the effects of celebrity endorsement, researchers have examined consumers'...
Amateurism, Player Compensation, and College Sports an Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics
The debate about student-athlete compensation in college athletics has received increased media attention in the past decade. As many parties continue to call for the National Collegiate Athletic Association (the NCAA) to reform its...
Water-related events are the most popular all year around activities in Taiwan. Aquatic facilities deliver value to users and the community when they are well planned and designed, and meet the public's expectations for health and safety...
Sporting events are among the most popular leisure activities; however, there are inherent risks of serious injury or death associated with these activities. Prior to developing a risk management plan, it is important to clearly...
As technology development has made the world better, the benefits of such development are also increasingly related to sports activities. Many sports devices have been combined with Information Technology (IT). One great example is an IT...
Tiller and Cross observed that legal researchers “have extensively dealt with doctrine as a normative matter but have given little attention to the manner in which it actually functions, ” while social scientists “who have done important...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
