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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The current research is undertaken to demonstrate the efficacy of segmenting consumer markets. In doing so, the current research reveals that the understanding of consumer behavior is greatly improved when service markets are segmented...
The following dissertation examines consumer decision-making in two important contexts. The first is in the domain of health and nutrition decisions. Both governmental entities and corporations alike have tried, albeit unsuccessfully, to...
In recognizing the importance of workgroup influences on individual attitudes and behaviors, this dissertation develops and tests a model of workgroup antecedents and outcomes of customer-contact employee role performance. Role...
The purpose of this dissertation is to develop and validate a new measure of identity. Based on the research on collective identity (Ashmore, Deaux, and McLaughlin-Volpe, 2004), the Collective Identity Scale (CIS) developed in this...
The focus on the quality of health care, both clinical and experiential, is becoming increasingly important to academics and managers alike as its impact on hospital performance is established. Accordingly, research on the topic is...
This research is undertaken to improve innovation prediction. Similarities and differences between physical goods innovation and service innovation are highlighted in order to discover more universal predictors of innovation than those...
A recent survey by IBM institute for Business Value reports that fifty four percent retailers are improving upon their store design to facilitate a rich experience for their customers. These changes stress upon improved functionality and...
The overall objective of this dissertation is to contribute to the understanding of the impact of environmentally-friendly (a.k.a. "sustainable" or "green") marketing strategies on consumption behavior. A set of three essays examines the...
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