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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
This study examined the influence of User Generated Branding (UGB) on consumers’ attitudes and purchase intentions by comparing it to brand generated advertising on the world’s largest social media website: Facebook (eMarketer, 2016)....
The goal of the current research was to understand smartphone game consumption through examining gamer's characteristics and motivations. Drawing from the uses and gratifications perspective, this study investigated how motivations for...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
