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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
From Coarse to Fine and Weak to Strong: The Impact of Scale Granularity and Rating Strength on the Ability of K-Means to Recover True Cluster Structure
The current research is undertaken to understand the degree to which K-means clustering is resilient to coarse scales and skewed distributions. Two empirical studies are conducted to evaluate how scale granularity and non-normal...
Despite the theoretical and strategic importance of firms’ networks, scant research has been done that focuses on how their structure as an antecedent to their diversification strategy. Drawing on resource-based view (RBV) of the firm...
Numerous terms have been used, often interchangeably, to describe the circumstances whereby consumers play a role in crafting the goods and services they ultimately consume. Chapter 1 answers the question "What is co-production?" by...
Firms have come to believe that the means to inculcate loyalty and to retain customers is to establish a relationship with them through relationship marketing. Global spending on relationship marketing topped $11 billion in 2010, yet...
From the early presentation by Rosenberg and Hovland (1960), three components- affect, cognition and conation- of attitude are introduced. Moreover, attitude is a result of learning and is strongly influenced by personal experience, ...
Personal media are social media, mobile device applications, and communication interfaces that enable consumers to publish, share, and participate in two way conversations with other consumers and with firms. An interesting point of...
This dissertation is designed to contribute to our understanding of the role of corporate social responsibility (CSR). In particular, environmental sustainability is examined to better understand its impact on consumers and firm...
Defected customers cost U.S. companies over $62 billion in 2016, $42 billion more than 2013 (Hyken 2016). To combat these losses, firms increasingly engage with these defectors in an effort to cultivate a fruitful second-lifetime. In a...
Consensus analysis methods are commonly used by anthropologists to study cultural knowledge. Consensus analysis has been used to study intracultural variance, intercultural variance, and cultural consonance across a variety of contexts....
The purpose of this study was to analyze the needs of ballistic vest wearers and determine aspects of ballistic vests that influenced wearer comfort. Based on Branson and Sweeney's (1991) Clothing Comfort Model, this research identified...
Social response theory states that individuals have a tendency respond to social influences (i.e., normative pressure) in different ways. These responses can be divided into conforming or nonconforming responses. Nonconforming responses...
Although a large body of research demonstrates a positive relationship between a focal firm's corporate social responsibility (CSR) activities and its performance, some research suggests otherwise. This dissertation attempts to extend...
The purpose of this study is to expand the body of knowledge in the area of retail patronage and small, retail apparel firm research. Consumers were approached as they entered one of the five stores in the survey (147 out of 150 usable...
The effect of Internet technology use on the relationship between U.S. exporters and their overseas distributors is investigated. This study examines the effects Internet technology may have on the quality of communication, the quality...
In two essays, this dissertation explores how marketing tactics, both in the development and marketing of technology and food, influence consumer well-being. In Chapter 2, I seek to explore the Quantified-Self phenomenon empirically....
The current research is undertaken to gain a better understanding of the formation of customer loyalty and the effects that loyalty has on customer outcome behaviors. As a result of a review of the literature and two empirical studies, a...
Salesperson performance and turnover are outcomes of utmost importance for marketing practitioners and scholars. While much research has been conducted to determine drivers of these outcomes, I argue social dynamics within the...
Accompanying firms’ globalization and market expansion worldwide is a dramatic increase in firm structural intricacy and interorganizational relationship complexity. The firm’s relational complexity in the value chain has been recognized...
The purpose of this dissertation is to contribute to our understanding of non-ownership consumption behavior. A growing number of consumers are choosing to forgo ownership and instead participate in non-ownership consumption through...
Academic research in the phenomenon known as mobile commerce is just now coming to the forefront. However, most of this literature is coming from areas other than marketing, including information systems and management. Empirical...
The marketing literature on consumer responses to environmentally friendly programs, products, and communications (together referred to as "green initiatives") is widely diverse in operationalizations and definitions, varied in outcomes...
The current research is undertaken to demonstrate the efficacy of segmenting consumer markets. In doing so, the current research reveals that the understanding of consumer behavior is greatly improved when service markets are segmented...
The following dissertation examines how consumers' assessment of an observed consumer is influenced by the form of payment and body weight of the observed consumer. Although form of payment and weight are both common cues in the...
The following dissertation examines consumer decision-making in two important contexts. The first is in the domain of health and nutrition decisions. Both governmental entities and corporations alike have tried, albeit unsuccessfully, to...
Although previous literature documented the strong link between supply management and firms' performance, the study of supply management performance antecedents has been largely overlooked. Using the resource-based theory of the firm to...
Proper alignment of posture can serve as a preventative measure or treatment for back pain or strain. Despite the prevalence of spine (back) problems in the domestic population, many patients are non-compliant with current methods of...
This dissertation consists of three essays which progressively develop and refine a model of effective customer and frontline employee involvement in the new service development process. The first essay builds a conceptual model based on...
In recognizing the importance of workgroup influences on individual attitudes and behaviors, this dissertation develops and tests a model of workgroup antecedents and outcomes of customer-contact employee role performance. Role...
The thinking that organizations achieve greater success as a result of superior fit to their environments has become a foundation of marketing and strategy research, however; there has been scant research regarding the underlying...
The current research attempts to clarify and re-conceptualize consumer-company identification to overcome current deficiencies, ambiguities, and unexplained phenomenon regarding the construct. Several research projects are undertaken to...
This dissertation explores the changing nature of the male consumer market as defined by the mass media. The "peacock revolution" of the 1970s, the "new" man of the 1980s, and the "metrosexual" man of the late 1900s are just a few...
This dissertation, which consists of two essays, is designed to examine the dynamic trust concept in e-commerce. In Essay 1, a systematic review on online trust is conducted to gain an integrated view of the past literature on online...
This dissertation hypothesizes the effects of membership change within teams on team coordination and effectiveness. When member change occurs, teams are likely to make attributions relating to how unexpected is the member change, based...
This study surveyed men to determine what issues exist with men"s business clothing. Their clothing interest was also surveyed to examine the relationship between clothing interest and reported fit issues. Numerous fit issues were found, ...
The focus on the quality of health care, both clinical and experiential, is becoming increasingly important to academics and managers alike as its impact on hospital performance is established. Accordingly, research on the topic is...
Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes
The overall objective of this dissertation is to enhance understanding of the role of social networks in creative systems and new product development. Two essays examine the effects of local and global social network characteristics on...
The overall objective of this dissertation is to contribute to the understanding of the impact visible shelf inventory has on consumer decision making in retail settings. Two essays examine the effects of visibly diminished shelf...
This dissertation introduces the concept of psychological distance to the Internet marketing literature and discusses the impact of physical retail presence on consumer perceptions of the firm. In particular, online retailer's physical...
This dissertation sought to apply the construct of knowledge calibration to the domain of consumer research. Product involvement, product type, and general self-efficacy were postulated to influence calibration of consumer knowledge....
In three essays, this dissertation explores how marketing strategies, both in the development and marketing of food and media, influence consumer well-being. Chapter 2 explores maladaptive consumption and the future of food, examining...
The purpose of this study was threefold: 1) to investigate the relationship between commitment to soccer and satisfaction with soccer uniforms; 2) to investigate gaps in functional uniform needs, and 3) to investigate the relationship...
This research is undertaken to improve innovation prediction. Similarities and differences between physical goods innovation and service innovation are highlighted in order to discover more universal predictors of innovation than those...
Service mergers are a common phenomenon in the business world despite statistics showing the high failure rates of mergers. One reason for the extreme failure rates is a lack of focus on the consumer before and after the merger. Managers...
Across two essays, this dissertation investigates how firms can develop goodwill in order to reduce negative impacts from failures. Essay 1 uses the context of a service failure to introduce and examine the concept of "external service...
This dissertation tests a comprehensive model of cross-selling performance in the context of services. Specifically, the present study examines three antecedents (in the form of cross-selling role clarity, cross-selling self-efficacy, ...
A recent survey by IBM institute for Business Value reports that fifty four percent retailers are improving upon their store design to facilitate a rich experience for their customers. These changes stress upon improved functionality and...
Obesity is described as the fastest growing public health challenge the nation has ever faced. Sixty-two percent of American adults are overweight or obese. Regardless of their weight, all Americans bear the burden of the $147 billion...
This dissertation examines how technology and aesthetics impact consumer decision making. The robotics literature has examined how features of robots such as the level of autonomy (Stein, Liebold, and Ohler 2019; Złotowski, Yogeeswaran, ...
In two essays, this dissertation contributes to the emerging fields of consumer-based strategy and organizational frontline research. I examine the influence of social and atmospheric factors on consumer behavior, providing substantive...
From joining groupon.com to clipping coupons, customers are increasingly seeking out strategies to help them save money. Research suggests that consumer behaviors have changed and now incorporate increased deal-seeking behaviors such as...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
