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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
This study examined the influence of User Generated Branding (UGB) on consumers’ attitudes and purchase intentions by comparing it to brand generated advertising on the world’s largest social media website: Facebook (eMarketer, 2016)....
What does the future look like for consumers and brands? The 2020 COVID-19 global pandemic added new uncertainties and brought new insights and geared consumers and brands to the real essentials of the 'human touch' in marketing...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
