Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
When attending or watching sporting events, amateur or professional, people are exposed to a variety of advertising. People form attitudes toward advertising that influence their decision making processes to purchase a particular...
The over-arching purpose of this research is to broaden the study of trust as it applies to developing stable relationships in electronic environments. Previous research has investigated many aspects of trust, but has not looked at the...
The purpose of this dissertation is to develop and validate a new measure of identity. Based on the research on collective identity (Ashmore, Deaux, and McLaughlin-Volpe, 2004), the Collective Identity Scale (CIS) developed in this...
As online markets grow and become increasingly competitive, customization is becoming recognized as an important tool to satisfy and retain e-commerce customers. By adopting customization, the apparel industry may have a greater...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
