Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have focused on maintaining or attracting spectators utilizing various promotion...
Sports have become more than just games played for entertainment. What was once a distraction to watch and enjoy has become not only an inspiration and motivation for individuals but a representation of countries and different groups of...
Taekwondo (TKD) is a popular form of martial arts. The number of TKD academies has increased in the U. S., and there is intense competition among the academies. To compete in a challenging environment, a marketing mix is recognized as a...
The motives of volunteers provide an important key to understanding an individual's decision to become involved in volunteering (Kim, Zhang, & Connaughton, 2010). One challenge sporting event managers face is that community sport...
ABSTRACT Sponsorship of sport properties accounts for approximately two-thirds of all sponsorship expenditures ("IEG Sponsorship Report, 2014). The global sponsorship sector increased from $48 billion dollars to $51 billion from 2011 to...
Rivalry is omnipresent in sports given the nature of competition in sports. Sports fans likely can easily and quickly name a few rivalries from a variety of sports at either the professional or collegiate level, such as El Classico...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
