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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Effects of Pre-and Post-Exercise Intake of Performance Supplements on Body Composition, Muscle Isokinetic, Isometric, and Isotonic Strength and Power, and Mood in Trained Men Following 6 Weeks of Resistance Training
Performance supplements (PS) consumed in close proximity to resistance exercise (RE) are an increasingly common product, especially among young males1, 2 and athletes3-6. The composition of PS vary widely, but the principle ingredients...
Consumer goodwill is one of the unique effects differentiating sponsorship from other marketing activities (Meenaghan, 2001a; 2001b). While other marketing communications tend to be labeled as selfish (Meenaghan, 2001a; 2001b), designed...
On March 11, 2011, the Northeastern Area (Tohoku) of Japan experienced the largest earthquake and tsunami ever recorded in this area. Following the disasters, professional sports organizations conducted disaster relief efforts by hosting...
A multitude of studies have examined key factors influencing college or university selection by student-athletes. Much less attention, however, has been given to the roles of athletic recruiters and how their qualities and...
Consumer behavior researchers have found that satisfaction is a key predictor of repeat purchase, positive word-of-mouth, loyalty, and ultimately profitability of a firm. While researchers have worked to better understand the...
The Effects of Four-Week Beta-Alanine Supplementation on Muscular Performance, Submaximal Oxygen Consumption, and Body Composition in Parkinson's Patients
Background: Parkinson's Disease (PD) is a progressive, neurodegenerative condition most commonly affecting adults over 60 years of age. PD patients often experience an increase in muscular fatigability as well as a decrease in muscular...
There was a time when the most powerful organizations were those linked to religion. Then that power shifted toward governmental institutions. Today, some of the most powerful entities are businesses (Cohen & Greenfield, 1997), but with...
Despite the popularity of innovation adoption and diffusion research in a variety of disciplines, there has been little knowledge of innovation adoption and diffusion in the area of sport management. This study attempted to link the...
Among National Football League (NFL) fans, coaches, and analysts, there are many different views on how time-off effects team performance. Differences in how time-off is allocated to teams has also become a source of controversy as...
Increasing pressure from the public has raised expectations that corporations will be better citizens of their communities and society as a whole (Bennet, 2002; Carroll, 1999b; Epstein, 1989; Van Marrewijk, 2003; Wood, 1991). As a result...
The importance of sports and brands (e.g., New York Yankees, Harley-Davidson, Apple) in today's society is well-documented. The co-consumption of sports and brands often brings people together (Bale, 2003; Bouet, 1966; Brown, Kozinets, &...
Attribution theory helps explain how people infer an actor's characteristics or dispositions from his or her behavior. In the context of advertising, the theory has been used to explain how consumers infer the motives, intent, or...
The concept of brand equity has been widely recognized as both an academic construct and an important business consideration (Aaker, 1991; 1996; Farquhar, 1989; Kamakura & Russell, 1993; Keller, 1993; Gladden et al., 1998; Ross, 2006)....
Statistical theories have long been the impetus for research within studies of sport. This is likely due to the abundance of data in sport. This thesis introduces a statistical theory known as Simpson's Paradox wherein an apparent...
Historically, sports have generally been divided into a binary system of males and females for purposes of competition. Yet this system does not allow for the spectrum of sexual differences that can occur both physically and mentally....
The Effects of Pre-and Post-Exercise Consumption of Multi Ingredient Performance Supplements on Cardiovascular Health and Body Composition in Trained Men after Six Weeks of Resistance Training
Background: The cardiovascular (CV) and metabolic health benefits or risks associated with consumption of multi-ingredient performance enhancing supplements (MIPS) in conjunction with periodized resistance training (RT) in resistance...
This dissertation provides an exploration into the intricate relationship between the emotional volatility extant during spectator sport consumption and consumer memory for marketing stimuli. Emotional activity is measured across two...
The contribution of the professional sports stadium to the American city has long been debated by team owners, elected officials, scholars, activists, fans, sportswriters, and ordinary citizens. This debate intensifies whenever the...
As technology development has made the world better, the benefits of such development are also increasingly related to sports activities. Many sports devices have been combined with Information Technology (IT). One great example is an IT...
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