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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
This study identifies communication, demographic, social and behavioral factors that predict smokeless tobacco use among Florida adolescents. The study merged multiple Florida Anti-Tobacco Media Evaluation (FAME) data sets from May 2000, ...
The purposes of this study are three-fold. The primary goal is to examine the narratives that two mainstream newspapers in Taiwan and America, Li-Tai Sports Newspaper (LT) and The New York Times (NYT), used when covering the performance...
The current research was undertaken to propose a model of the components of customer equity in a spectator team sport setting and to identify and empirically test measures to assess one part of the model, namely: value equity. Value...
The importance of brand equity to a firm has been well-documented by previous literature. Brands with high equity allow a firm to charge a premium price as well as garner a larger market share in relation to competitors (Simon & Sullivan...
A content analysis examined offensive language spoken on popular morning radio programs on the five highest-rated radio stations offering live-streaming audio over the Internet in the top ten U.S. markets. While concerns over indecency...
The purposes of the study were to examine the potential of video games as mood changing tools, and to compare the effects of interactive media to mood and enjoyment with those of traditional media. Mood management theory was employed as...
This study examines the effects of fear appeal advertising on attitude and behavioral intention. It contributes new information to the theoretical literature pertaining to fear appeals in general and specifically to the use of fear...
It is the contention of some members of the media that individuals who play fantasy sports, particularly fantasy football, have less allegiance to their favorite sports teams than individuals who do not play fantasy sports. The following...
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