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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
In this paper I explore the possibilities of community through sport in the context of soccer in Kansas City. Drawing from the conceptualizations of community in Esposito’s oeuvre and utilizing the ontological framework of Deleuze and...
Recently, cities that bid for hosting the Olympic Games have withdrawn due to public referendums and lack of political support. Although the International Olympic Committee’s (IOC) efforts to underline the importance of the Olympic...
Attendance at sporting events remains a vital part of sporting contests, as spectators have been shown to have a significant impact upon the atmosphere of an event (Uhrich & Benkenstein, 2012). As more attractive options for consuming...
Taekwondo (TKD) is a popular form of martial arts. The number of TKD academies has increased in the U. S., and there is intense competition among the academies. To compete in a challenging environment, a marketing mix is recognized as a...
ABSTRACT Sponsorship of sport properties accounts for approximately two-thirds of all sponsorship expenditures ("IEG Sponsorship Report, 2014). The global sponsorship sector increased from $48 billion dollars to $51 billion from 2011 to...
Professional wrestling has been a special interest component of human culture since the early 20th century. A mesh between sport and theatre, it presents a unique combination of production elements to consumers. French theorist Roland...
Given that sports teams follow the schedules provided by their respective league offices, there has been much debate in terms of a potential impact of differential rest intervals on a team's productivity. In general, workers of an...
Hispanics and Asians account for nearly $3 billion in annual spending in the United States (Pew, 2016), positioning them as groups of interest for marketers. In the study of ethnic populations, scholars have identified two factors that...
The mega-event, or large-scale mass event, has held an enduring level of popular and political support in modern society since their creation in the late 19th century. In the current period of intense globalization, the importance placed...
While revenues have been increasing for a small percentage of National Collegiate Athletic Association (NCAA) football bowl subdivision (FBS) programs, the majority (82%), have seen a larger increase in expenses due to an attempt to...
In this dissertation, I investigate the role of the Atlanta Braves’ new baseball stadium and surrounding development within the emerging context of team-driven mixed-use urban development. Conceived as a replacement for the 20-year-old...
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